Showcraft
Home/Character Experiences/Custom Branded Mascots
Character Experiences

Custom Branded Mascots across our 11 metros.

Custom mascot design and performance — we design the costume, build it, and provide a trained performer who brings your brand mascot to life at activations.

  • 100% W-2 staff, fully insured (comprehensive GL)
  • COI named to your venue and additional insureds
  • Captain on-site for events with 6+ staff
  • Photo verification + post-event report
  • 5-hour shift minimum (industry standard)
Showcraft custom branded mascots on-site at a corporate event
CHARACTER EXPERIENCES

BRANDS OUR TALENT HAS WORKED WITH SINCE 2008

WARBY PARKER
DISNEY
NETFLIX
ADIDAS
RED BULL
VANS
SONY
GOOGLE
MICROSOFT
MARRIOTT
“Quote in 6 hours, COI in 12. Talent showed up early, in dress code, and stayed in character all day. We've already booked them for Q3.”
EVENT MARKETING LEAD · FORTUNE 500 TECH
FAQ · CUSTOM BRANDED MASCOTS

Questions buyers ask about custom branded mascots.

Can you design a custom mascot for our brand?+

Yes. We handle the full process: brand discovery, character concept and look development, costume build, performer casting, and ongoing performance. The result is a brand mascot that you own and that we (or your team) can deploy at activations for years. For ongoing programs we also handle costume maintenance, repairs, and backup costume builds.

How long does a custom mascot build take?+

Concept and design typically 3-4 weeks of back-and-forth with your brand team. Costume build is 6-10 weeks depending on complexity (animatronic mouth, body proportions, fabric requirements). Total timeline 9-14 weeks from kickoff to first deployment. For rush builds we can compress to 8 weeks with reduced revision rounds.

Do you provide a trained mascot performer with the costume?+

Yes. Custom mascot bookings include a trained performer — someone with mascot or character experience, casted to fit the costume's proportions and the personality of your character. For ongoing programs we typically cast a primary and backup performer so your mascot is always available. Performers are W-2, fully insured, and briefed on each activation.

Who owns the mascot design?+

You do. At project close we transfer character design, brand assets, and costume to your ownership. Showcraft retains the right to be credited as the build partner. For ongoing performance programs (where we provide the performer and costume management) we operate under a deployment agreement separate from the IP ownership.

READY WHEN YOU ARE

Hire custom branded mascots for your event. on demand.

Tell us what you're putting on. Quote in under 24 hours, rush staffing available. No phone tree.