Hire ip licensing & custom characters
in Atlantic City.
We design and develop a custom character (with story, voice, and look) that your brand can deploy across multiple events and seasons.
NJ corporate character work runs heaviest at brand family days produced by Hudson-waterfront financial-services employers (Goldman, JPM, Morgan Stanley all run major employer-brand family events on the Jersey side), retail openings at Newport Centre and Westfield Garden State Plaza that want a custom branded mascot to anchor the opening, and themed performers for corporate murder mysteries and immersive employer-brand events at Newark and Princeton venues. Our NJ character pool is bilingual EN/ES with Portuguese coverage for Newark's Ironbound community and Hindi / Gujarati / Tamil coverage for Hudson and Bergen South Asian community events. All staff are 100% W-2.
Showcraft serves Atlantic City and the surrounding NJ area with 100% W-2 talent, full insurance, and senior captains on every event. Atlantic City is the East Coast's mid-Atlantic casino-and-convention anchor — Hard Rock Atlantic City, Borgata, Ocean Casino Resort, and Caesars all pull a constant run of music, sports, and corporate buyouts, the Atlantic City Convention Center hosts mid-size trade shows, and the Boardwalk anchors year-round outdoor brand activations. We staff brand ambassadors and lead-capture for AC Convention Center trade shows, hospitality crews for casino-resort buyouts at Hard Rock, Borgata, and Ocean, sponsor-zone teams for Boardwalk and beach concerts, and family-day production for Steel Pier and AC Aquarium. Roster is bilingual EN/ES with strong hospitality-experienced talent comfortable with casino clientele. All staff are 100% W-2.
- IP Licensing & Custom Characters dispatched anywhere in Atlantic City
- 100% W-2 staff, fully compliant
- Comprehensive GL + workers' comp on every event
- COI naming your venue and additional insureds
- Captain on-site for events with 6+ staff
IP Licensing & Custom Characters at Atlantic City venues we know.
Other character experiences we offer in Atlantic City.
IP Licensing & Custom Characters in nearby cities:
Questions Atlantic City buyers ask about ip licensing & custom characters.
What does IP licensing mean at Showcraft for a Atlantic City brand?+
We design and develop an original character — costume, story, voice, look — that your brand owns and can deploy across multiple events and seasons in Atlantic City and beyond. Think of it as a recurring mascot with story DNA: the same character shows up at activations across New Jersey and builds equity over time.
What's the timeline for a custom character build for a Atlantic City brand?+
Full builds (concept, design, costume fabrication, performer casting, and rehearsal) run 8-16 weeks depending on complexity. Once built, the character can deploy to activations in Atlantic City and across New Jersey with standard 2-3 week lead times for individual bookings.
Do we own the IP after Showcraft develops the Atlantic City character?+
Yes — full IP ownership transfers to your brand on delivery. Showcraft maintains the costume, casting, and performer rotations, and you can deploy the character across any market we serve, including Atlantic City and New Jersey. Licensing terms are spelled out in the build agreement.
Are the performers behind your licensed characters in Atlantic City W-2 employees?+
Yes. Every performer who steps into a Showcraft-built licensed character in Atlantic City is a W-2 employee with workers' comp and general liability coverage. COIs name your brand and the activation venue. In California, the structure is fully AB-5 / AB-2257 compliant.
Hire ip licensing & custom characters in Atlantic City today. on demand.
Tell us what you're putting on. Quote in minutes, talent on-site in days. No phone tree.