Hire ip licensing & custom characters
in Long Island City.
We design and develop a custom character (with story, voice, and look) that your brand can deploy across multiple events and seasons.
NYC corporate character work runs heaviest at Fifth Avenue and Soho retail flagship openings (custom branded mascots and themed performers to anchor the opening crowd), employer-brand family days produced by Manhattan financial and media corporates, and themed performers (period, prohibition-era, noir, sci-fi) for corporate murder mysteries and immersive offsite events at private Tribeca and Meatpacking venues. We staff custom mascots for Javits booth activations, themed performers for Fashion Week brand parties, and IP-safe costumed characters for Citi Field, Yankee Stadium, and Barclays Center family-day brand activations. Most of our NYC character pool is working actors — comfortable on camera and in front of executive audiences. All staff are 100% W-2.
Showcraft serves Long Island City and the surrounding NY area with 100% W-2 talent, full insurance, and senior captains on every event. Long Island City (LIC) is Manhattan-adjacent waterfront Queens — one subway stop from Grand Central, operationally part of our Manhattan dispatch, and increasingly home to media-and-tech corporate campuses (JetBlue HQ, MoMA PS1, the Citigroup tower). The Hunter's Point South / Gantry State Park waterfront drives a heavy summer brand-activation calendar, and the LIC warehouse-format venues anchor a real experiential pop-up run. We staff brand ambassadors and lead-capture for Gantry Park activations, hospitality crews for MoMA PS1 Warm Up summer series and gallery events, demo teams for JetBlue HQ partner days, and warehouse-pop-up crews for LIC creative venues. Bilingual EN/ES with strong Mandarin coverage. All staff are 100% W-2.
- IP Licensing & Custom Characters dispatched anywhere in Long Island City
- 100% W-2 staff, fully compliant
- Comprehensive GL + workers' comp on every event
- COI naming your venue and additional insureds
- Captain on-site for events with 6+ staff
IP Licensing & Custom Characters at Long Island City venues we know.
Other character experiences we offer in Long Island City.
IP Licensing & Custom Characters in nearby cities:
Questions Long Island City buyers ask about ip licensing & custom characters.
What does IP licensing mean at Showcraft for a Long Island City brand?+
We design and develop an original character — costume, story, voice, look — that your brand owns and can deploy across multiple events and seasons in Long Island City and beyond. Think of it as a recurring mascot with story DNA: the same character shows up at activations across New York City and builds equity over time.
What's the timeline for a custom character build for a Long Island City brand?+
Full builds (concept, design, costume fabrication, performer casting, and rehearsal) run 8-16 weeks depending on complexity. Once built, the character can deploy to activations in Long Island City and across New York City with standard 2-3 week lead times for individual bookings.
Do we own the IP after Showcraft develops the Long Island City character?+
Yes — full IP ownership transfers to your brand on delivery. Showcraft maintains the costume, casting, and performer rotations, and you can deploy the character across any market we serve, including Long Island City and New York City. Licensing terms are spelled out in the build agreement.
Are the performers behind your licensed characters in Long Island City W-2 employees?+
Yes. Every performer who steps into a Showcraft-built licensed character in Long Island City is a W-2 employee with workers' comp and general liability coverage. COIs name your brand and the activation venue. In California, the structure is fully AB-5 / AB-2257 compliant.
Hire ip licensing & custom characters in Long Island City today. on demand.
Tell us what you're putting on. Quote in minutes, talent on-site in days. No phone tree.