Hire costumed characters
in Newark.
Trained character performers in screen-accurate costumes for retail openings, family days, brand activations, and corporate events with kid-facing components.
NJ corporate character work runs heaviest at brand family days produced by Hudson-waterfront financial-services employers (Goldman, JPM, Morgan Stanley all run major employer-brand family events on the Jersey side), retail openings at Newport Centre and Westfield Garden State Plaza that want a custom branded mascot to anchor the opening, and themed performers for corporate murder mysteries and immersive employer-brand events at Newark and Princeton venues. Our NJ character pool is bilingual EN/ES with Portuguese coverage for Newark's Ironbound community and Hindi / Gujarati / Tamil coverage for Hudson and Bergen South Asian community events. All staff are 100% W-2.
Showcraft serves Newark and the surrounding NJ area with 100% W-2 talent, full insurance, and senior captains on every event. Newark is the largest city in New Jersey and the operational anchor of the state's convention market — Prudential Center hosts the Devils, concerts, and major brand activations, NJPAC drives a year-round arts and corporate-buyout calendar, and Newark Liberty International Airport keeps the city's hotel-and-conference corridor full year-round. We staff brand ambassadors and lead-capture for Prudential Center concerts and Devils games, hospitality crews for NJPAC galas and corporate buyouts, registration teams for airport-cluster offsites at the Newark Liberty Marriott and Hilton, and bilingual EN/ES community-activation crews for the Ironbound District and broader Essex County. Roster runs heavily bilingual EN/ES with strong Portuguese coverage for the Ironbound's Portuguese-Brazilian community. All staff are 100% W-2.
- Costumed Characters dispatched anywhere in Newark
- 100% W-2 staff, fully compliant
- Comprehensive GL + workers' comp on every event
- COI naming your venue and additional insureds
- Captain on-site for events with 6+ staff
Costumed Characters at Newark venues we know.
Other character experiences we offer in Newark.
Costumed Characters in nearby cities:
Questions Newark buyers ask about costumed characters.
What kind of corporate events use costumed characters in Newark?+
Retail grand openings, brand activations with family-day components, trade show booth attractors, sports promotions, company family days, and corporate holiday parties in New Jersey. Costumed characters pull foot traffic, anchor photo moments, and add a memorable layer to brand-led events in Newark.
What's the difference between a Showcraft character and a Characters.io character?+
Same talent roster, different lane. Showcraft handles the corporate side — brand activations, retail openings, trade show floors, and corporate family days in Newark. Characters.io handles consumer and private events. The performers are W-2 employees of the same parent company, with the same vetting and training standards.
Are your Newark character performers trained?+
Yes — every Showcraft character performer in Newark is a working actor with character-performance training (movement, in-character voice work, photo-pose discipline, guest interaction). They're not random people in costume; they're vetted performers backed by Characters.io's 18-year track record.
Are your Newark character performers W-2 and insured?+
Yes. Every character performer Showcraft deploys in Newark is a W-2 employee with workers' comp and general liability coverage. We issue COIs naming the venue and additional insureds. In California, the payroll structure is fully AB-5 / AB-2257 compliant.
Hire costumed characters in Newark today. on demand.
Tell us what you're putting on. Quote in minutes, talent on-site in days. No phone tree.