Tech Convention Booth
Global gaming brand · Trade show staff for a global gaming brand's convention booth — 1,200 leads captured with clean scan data across long floor days.
The challenge
A global gaming brand had a large convention booth and one job for the staff: capture qualified leads without slowing down the demo stations.
Convention floor days are long, and lead data is only useful if every scan is complete and correct. Tired staff produce dirty data.
Our approach
We cast trade show staff with prior lead-capture experience and trained the crew on the brand's scanner workflow and qualifying questions before the show opened.
Scripted talking points covered the product line so staff could hold a real conversation, not just scan a badge.
Execution
The captain ran a floor rotation so no one held a high-traffic post too long, keeping energy level from open to close each day.
End-of-day lead exports were checked against the booth traffic count, so incomplete scans were caught the same day.
Outcome
The booth closed the show with 1,200 leads captured and clean scan data the brand's sales team could work immediately.
Zero no-shows across all floor days, every staffer in brand dress code.
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