Hire ip licensing & custom characters
in Cupertino.
We design and develop a custom character (with story, voice, and look) that your brand can deploy across multiple events and seasons.
Bay Area corporate character work peaks at tech-HQ family days (Apple Park, Googleplex, Meta MPK all run major employer-brand family events) and product-launch activations that want a branded mascot or themed performer to anchor a Moscone or Convention Center booth. We staff custom mascots for partner-day events at Nvidia and Cisco, themed performers (sci-fi, retro-tech, period) for corporate murder mysteries and offsite immersives, and IP-safe costumed characters for Levi's Stadium and PayPal Park family-day brand activations. Our Bay Area character pool is multilingual-friendly and briefed on tech-campus confidentiality and photo policy realities. 100% W-2, AB-5 and AB-2257 compliant.
Showcraft serves Cupertino and the surrounding CA area with 100% W-2 talent, full insurance, and senior captains on every event. Cupertino is Apple Park — full stop. The Apple Park campus and Steve Jobs Theater anchor a year-round calendar of WWDC, product launches, partner days, and analyst briefings, plus the broader Vallco / Main Street Cupertino corridor pulls retail and family activity. We staff brand ambassadors and lead-capture for Apple partner days at the Steve Jobs Theater and Apple Park visitor experiences, registration and check-in for offsites at the Cupertino hotel cluster, and demo crews for the broader Apple-supplier ecosystem. Our captains are briefed specifically on Apple's confidentiality posture — NDA training, no-phones protocols, and photo-policy norms are baked into every Cupertino call sheet. Roster is heavily bilingual EN/ES with strong Mandarin and Hindi pools. All staff are 100% W-2 and AB-5 compliant.
- IP Licensing & Custom Characters dispatched anywhere in Cupertino
- 100% W-2 staff (CA AB-5 / AB-2257 compliant)
- Comprehensive GL + workers' comp on every event
- COI naming your venue and additional insureds
- Captain on-site for events with 6+ staff
IP Licensing & Custom Characters at Cupertino venues we know.
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Questions Cupertino buyers ask about ip licensing & custom characters.
What does IP licensing mean at Showcraft for a Cupertino brand?+
We design and develop an original character — costume, story, voice, look — that your brand owns and can deploy across multiple events and seasons in Cupertino and beyond. Think of it as a recurring mascot with story DNA: the same character shows up at activations across San Jose & the Bay Area and builds equity over time.
What's the timeline for a custom character build for a Cupertino brand?+
Full builds (concept, design, costume fabrication, performer casting, and rehearsal) run 8-16 weeks depending on complexity. Once built, the character can deploy to activations in Cupertino and across San Jose & the Bay Area with standard 2-3 week lead times for individual bookings.
Do we own the IP after Showcraft develops the Cupertino character?+
Yes — full IP ownership transfers to your brand on delivery. Showcraft maintains the costume, casting, and performer rotations, and you can deploy the character across any market we serve, including Cupertino and San Jose & the Bay Area. Licensing terms are spelled out in the build agreement.
Are the performers behind your licensed characters in Cupertino W-2 employees?+
Yes. Every performer who steps into a Showcraft-built licensed character in Cupertino is a W-2 employee with workers' comp and general liability coverage. COIs name your brand and the activation venue. In California, the structure is fully AB-5 / AB-2257 compliant.
Hire ip licensing & custom characters in Cupertino today. on demand.
Tell us what you're putting on. Quote in minutes, talent on-site in days. No phone tree.