Showcraft
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Character Experiences · Miami Beach

Hire ip licensing & custom characters
in Miami Beach.

We design and develop a custom character (with story, voice, and look) that your brand can deploy across multiple events and seasons.

Miami corporate character work peaks at Art Basel (themed performers and branded mascots for sponsor activations across Miami Beach and Wynwood), Design District retail and fashion launches that want a custom mascot to anchor the opening, and themed performers for corporate murder mysteries and immersive employer-brand events in Brickell. Our Miami character pool is bilingual EN/ES heavy with a Portuguese sub-pool for Brazilian-skewing activations — frequent at Faena, Art Basel, and Brickell finance events. Captains run hurricane-season weather-contingency planning June 1 – November 30 and brief on Miami Beach outdoor heat and humidity realities. All staff are 100% W-2.

Showcraft serves Miami Beach and the surrounding FL area with 100% W-2 talent, full insurance, and senior captains on every event. Miami Beach is South Florida's headline brand market — Art Basel takes over the city in early December, Miami Beach Convention Center hosts a constant run of major shows (eMerge Americas, NATPE alumni events, the Beauty & Wellness Expo), Lincoln Road keeps retail and dining activations in steady rotation, and the Ocean Drive / Collins Avenue / Faena District luxury hotel corridor drives ongoing media and brand work. We staff brand ambassadors and lead-capture for MBCC trade shows, hospitality crews for Art Basel pop-ups and Faena Forum activations, beachside sampling teams along the sand, and check-in hosts for South Beach hotel buyouts. Roster runs heavily bilingual EN/ES with a strong Portuguese-speaking pool for Brazilian-skewing brands. All staff are 100% W-2.

  • IP Licensing & Custom Characters dispatched anywhere in Miami Beach
  • 100% W-2 staff, fully compliant
  • Comprehensive GL + workers' comp on every event
  • COI naming your venue and additional insureds
  • Captain on-site for events with 6+ staff
Venues we staff · Miami Beach

IP Licensing & Custom Characters at Miami Beach venues we know.

Miami Beach Convention Center
Lincoln Road
FAQ · IP LICENSING & CUSTOM CHARACTERS in MIAMI BEACH

Questions Miami Beach buyers ask about ip licensing & custom characters.

What does IP licensing mean at Showcraft for a Miami Beach brand?+

We design and develop an original character — costume, story, voice, look — that your brand owns and can deploy across multiple events and seasons in Miami Beach and beyond. Think of it as a recurring mascot with story DNA: the same character shows up at activations across Miami and builds equity over time.

What's the timeline for a custom character build for a Miami Beach brand?+

Full builds (concept, design, costume fabrication, performer casting, and rehearsal) run 8-16 weeks depending on complexity. Once built, the character can deploy to activations in Miami Beach and across Miami with standard 2-3 week lead times for individual bookings.

Do we own the IP after Showcraft develops the Miami Beach character?+

Yes — full IP ownership transfers to your brand on delivery. Showcraft maintains the costume, casting, and performer rotations, and you can deploy the character across any market we serve, including Miami Beach and Miami. Licensing terms are spelled out in the build agreement.

Are the performers behind your licensed characters in Miami Beach W-2 employees?+

Yes. Every performer who steps into a Showcraft-built licensed character in Miami Beach is a W-2 employee with workers' comp and general liability coverage. COIs name your brand and the activation venue. In California, the structure is fully AB-5 / AB-2257 compliant.

READY WHEN YOU ARE

Hire ip licensing & custom characters in Miami Beach today. on demand.

Tell us what you're putting on. Quote in minutes, talent on-site in days. No phone tree.