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Character Experiences · Wynwood

Hire ip licensing & custom characters
in Wynwood.

We design and develop a custom character (with story, voice, and look) that your brand can deploy across multiple events and seasons.

Miami corporate character work peaks at Art Basel (themed performers and branded mascots for sponsor activations across Miami Beach and Wynwood), Design District retail and fashion launches that want a custom mascot to anchor the opening, and themed performers for corporate murder mysteries and immersive employer-brand events in Brickell. Our Miami character pool is bilingual EN/ES heavy with a Portuguese sub-pool for Brazilian-skewing activations — frequent at Faena, Art Basel, and Brickell finance events. Captains run hurricane-season weather-contingency planning June 1 – November 30 and brief on Miami Beach outdoor heat and humidity realities. All staff are 100% W-2.

Showcraft serves Wynwood and the surrounding FL area with 100% W-2 talent, full insurance, and senior captains on every event. Wynwood is Miami's creative-and-pop-up capital — Wynwood Walls anchors a constant run of street-art-adjacent brand activations, the NW Second Avenue corridor pulls a steady run of warehouse-format experiential pop-ups, and Art Basel week (early December) takes the neighborhood completely. We staff brand ambassadors and sampling teams for Wynwood Walls activations, hospitality crews for Art Basel satellite events and gallery openings, check-in hosts for warehouse-pop-up brand experiences, and demo crews for the broader creative-tech-coffee shop launches across the neighborhood. Roster skews younger and on-camera-comfortable — built for the creative-aesthetic Wynwood brands lean into. Heavily bilingual EN/ES with strong Portuguese coverage. All staff are 100% W-2.

  • IP Licensing & Custom Characters dispatched anywhere in Wynwood
  • 100% W-2 staff, fully compliant
  • Comprehensive GL + workers' comp on every event
  • COI naming your venue and additional insureds
  • Captain on-site for events with 6+ staff
Venues we staff · Wynwood

IP Licensing & Custom Characters at Wynwood venues we know.

Wynwood Walls
The Wynwood Marketplace
Mana Wynwood
FAQ · IP LICENSING & CUSTOM CHARACTERS in WYNWOOD

Questions Wynwood buyers ask about ip licensing & custom characters.

What does IP licensing mean at Showcraft for a Wynwood brand?+

We design and develop an original character — costume, story, voice, look — that your brand owns and can deploy across multiple events and seasons in Wynwood and beyond. Think of it as a recurring mascot with story DNA: the same character shows up at activations across Miami and builds equity over time.

What's the timeline for a custom character build for a Wynwood brand?+

Full builds (concept, design, costume fabrication, performer casting, and rehearsal) run 8-16 weeks depending on complexity. Once built, the character can deploy to activations in Wynwood and across Miami with standard 2-3 week lead times for individual bookings.

Do we own the IP after Showcraft develops the Wynwood character?+

Yes — full IP ownership transfers to your brand on delivery. Showcraft maintains the costume, casting, and performer rotations, and you can deploy the character across any market we serve, including Wynwood and Miami. Licensing terms are spelled out in the build agreement.

Are the performers behind your licensed characters in Wynwood W-2 employees?+

Yes. Every performer who steps into a Showcraft-built licensed character in Wynwood is a W-2 employee with workers' comp and general liability coverage. COIs name your brand and the activation venue. In California, the structure is fully AB-5 / AB-2257 compliant.

READY WHEN YOU ARE

Hire ip licensing & custom characters in Wynwood today. on demand.

Tell us what you're putting on. Quote in minutes, talent on-site in days. No phone tree.