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Character Experiences · Soho

Hire multi-character packages
in Soho.

Coordinated multi-character packages for theme park-adjacent events, family days, and large brand activations — 3–10 characters with backstage support.

NYC corporate character work runs heaviest at Fifth Avenue and Soho retail flagship openings (custom branded mascots and themed performers to anchor the opening crowd), employer-brand family days produced by Manhattan financial and media corporates, and themed performers (period, prohibition-era, noir, sci-fi) for corporate murder mysteries and immersive offsite events at private Tribeca and Meatpacking venues. We staff custom mascots for Javits booth activations, themed performers for Fashion Week brand parties, and IP-safe costumed characters for Citi Field, Yankee Stadium, and Barclays Center family-day brand activations. Most of our NYC character pool is working actors — comfortable on camera and in front of executive audiences. All staff are 100% W-2.

Showcraft serves Soho and the surrounding NY area with 100% W-2 talent, full insurance, and senior captains on every event. Soho is Manhattan's premium-retail-flagship anchor — Broadway, Greene, Mercer, and Spring Streets host one of the densest runs of luxury and DTC flagship openings in the country, with fashion-week shows, beauty launches, and the year-round designer-flagship event calendar in constant rotation. We staff brand ambassadors and check-in hosts for Broadway / Greene / Mercer flagship openings, runway models and dressers for fashion shows at venues like Spring Studios, hospitality crews for The Mercer and Roxy Hotel brand events, and bilingual EN/ES/FR/IT teams for international fashion-house launches. Roster skews high-polish — runway-experienced models, on-camera-comfortable hosts, working actors. All staff are 100% W-2.

  • Multi-Character Packages dispatched anywhere in Soho
  • 100% W-2 staff, fully compliant
  • Comprehensive GL + workers' comp on every event
  • COI naming your venue and additional insureds
  • Captain on-site for events with 6+ staff
FAQ · MULTI-CHARACTER PACKAGES in SOHO

Questions Soho buyers ask about multi-character packages.

When do Soho corporate events use multi-character packages?+

Brand family days, large retail openings, sports activations, theme-park-adjacent brand events, and corporate holiday parties with kid-facing components. Multi-character packages in Soho typically run 3-10 characters with coordinated photo flows, captain support, and backstage logistics handled by Showcraft.

How are multi-character packages coordinated at a Soho activation?+

On-site captain managing rotations, photo lines, cool-down breaks, and backstage handoffs. For larger New York City bookings we add a dedicated character coordinator separate from the event captain. Costumes, props, and a secured backstage area are staged before doors open in Soho.

Are your Soho multi-character performers W-2 and insured?+

Yes. Every performer in a Showcraft multi-character package in Soho is a W-2 employee with workers' comp and general liability coverage. COIs are issued naming the venue and additional insureds. In California, our payroll structure is fully AB-5 / AB-2257 compliant.

How early should we book a multi-character package in Soho?+

For 5-10 character bookings in New York City, 4-6 weeks of lead time is ideal so we can cast for likeness, height, and performance fit. Standard fill is 2-3 weeks. Holiday and peak season fill faster; lock the brief earlier for first choice of performers in Soho.

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Hire multi-character packages in Soho today. on demand.

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