Hire ip licensing & custom characters
in Soho.
We design and develop a custom character (with story, voice, and look) that your brand can deploy across multiple events and seasons.
NYC corporate character work runs heaviest at Fifth Avenue and Soho retail flagship openings (custom branded mascots and themed performers to anchor the opening crowd), employer-brand family days produced by Manhattan financial and media corporates, and themed performers (period, prohibition-era, noir, sci-fi) for corporate murder mysteries and immersive offsite events at private Tribeca and Meatpacking venues. We staff custom mascots for Javits booth activations, themed performers for Fashion Week brand parties, and IP-safe costumed characters for Citi Field, Yankee Stadium, and Barclays Center family-day brand activations. Most of our NYC character pool is working actors — comfortable on camera and in front of executive audiences. All staff are 100% W-2.
Showcraft serves Soho and the surrounding NY area with 100% W-2 talent, full insurance, and senior captains on every event. Soho is Manhattan's premium-retail-flagship anchor — Broadway, Greene, Mercer, and Spring Streets host one of the densest runs of luxury and DTC flagship openings in the country, with fashion-week shows, beauty launches, and the year-round designer-flagship event calendar in constant rotation. We staff brand ambassadors and check-in hosts for Broadway / Greene / Mercer flagship openings, runway models and dressers for fashion shows at venues like Spring Studios, hospitality crews for The Mercer and Roxy Hotel brand events, and bilingual EN/ES/FR/IT teams for international fashion-house launches. Roster skews high-polish — runway-experienced models, on-camera-comfortable hosts, working actors. All staff are 100% W-2.
- IP Licensing & Custom Characters dispatched anywhere in Soho
- 100% W-2 staff, fully compliant
- Comprehensive GL + workers' comp on every event
- COI naming your venue and additional insureds
- Captain on-site for events with 6+ staff
Other character experiences we offer in Soho.
IP Licensing & Custom Characters in nearby cities:
Questions Soho buyers ask about ip licensing & custom characters.
What does IP licensing mean at Showcraft for a Soho brand?+
We design and develop an original character — costume, story, voice, look — that your brand owns and can deploy across multiple events and seasons in Soho and beyond. Think of it as a recurring mascot with story DNA: the same character shows up at activations across New York City and builds equity over time.
What's the timeline for a custom character build for a Soho brand?+
Full builds (concept, design, costume fabrication, performer casting, and rehearsal) run 8-16 weeks depending on complexity. Once built, the character can deploy to activations in Soho and across New York City with standard 2-3 week lead times for individual bookings.
Do we own the IP after Showcraft develops the Soho character?+
Yes — full IP ownership transfers to your brand on delivery. Showcraft maintains the costume, casting, and performer rotations, and you can deploy the character across any market we serve, including Soho and New York City. Licensing terms are spelled out in the build agreement.
Are the performers behind your licensed characters in Soho W-2 employees?+
Yes. Every performer who steps into a Showcraft-built licensed character in Soho is a W-2 employee with workers' comp and general liability coverage. COIs name your brand and the activation venue. In California, the structure is fully AB-5 / AB-2257 compliant.
Hire ip licensing & custom characters in Soho today. on demand.
Tell us what you're putting on. Quote in minutes, talent on-site in days. No phone tree.