Hire ip licensing & custom characters
in Anaheim.
We design and develop a custom character (with story, voice, and look) that your brand can deploy across multiple events and seasons.
OC corporate character work runs heaviest at Anaheim Resort District activations (where a portion of our character roster has prior Disneyland Resort and Universal training), Fashion Island and South Coast Plaza retail openings that want a branded mascot to anchor the crowd, and themed performers for murder mysteries and immersive corporate events at Newport and Irvine venues. Brand marketing teams use our characters for retail launches, family days hosted by employer brands, and themed corporate parties. Our OC character pool understands resort-district operational standards — character integrity, gesture, gait, and the boundary between IP-safe brand performance and trademarked properties. 100% W-2, AB-5 and AB-2257 compliant.
Showcraft serves Anaheim and the surrounding CA area with 100% W-2 talent, full insurance, and senior captains on every event. Anaheim is the busiest convention city in the western US — over 200 trade shows and 1M+ attendees a year flow through the Anaheim Convention Center on Katella. We staff brand booths and lead-capture teams for NAMM, Natural Products Expo West, WonderCon, and D23, plus character work and family-day productions across the Disneyland Resort, Honda Center, and Angel Stadium corridors. The Platinum Triangle's hotel cluster (Marriott, Hilton, Sheraton Park, JW Marriott) keeps offsite breakouts active year-round, and our Disney-trained character performers and bilingual ES talent make Anaheim a strong fit for family-skewing brands.
- IP Licensing & Custom Characters dispatched anywhere in Anaheim
- 100% W-2 staff (CA AB-5 / AB-2257 compliant)
- Comprehensive GL + workers' comp on every event
- COI naming your venue and additional insureds
- Captain on-site for events with 6+ staff
IP Licensing & Custom Characters at Anaheim venues we know.
Other character experiences we offer in Anaheim.
IP Licensing & Custom Characters in nearby cities:
Questions Anaheim buyers ask about ip licensing & custom characters.
What does IP licensing mean at Showcraft for a Anaheim brand?+
We design and develop an original character — costume, story, voice, look — that your brand owns and can deploy across multiple events and seasons in Anaheim and beyond. Think of it as a recurring mascot with story DNA: the same character shows up at activations across Orange County and builds equity over time.
What's the timeline for a custom character build for a Anaheim brand?+
Full builds (concept, design, costume fabrication, performer casting, and rehearsal) run 8-16 weeks depending on complexity. Once built, the character can deploy to activations in Anaheim and across Orange County with standard 2-3 week lead times for individual bookings.
Do we own the IP after Showcraft develops the Anaheim character?+
Yes — full IP ownership transfers to your brand on delivery. Showcraft maintains the costume, casting, and performer rotations, and you can deploy the character across any market we serve, including Anaheim and Orange County. Licensing terms are spelled out in the build agreement.
Are the performers behind your licensed characters in Anaheim W-2 employees?+
Yes. Every performer who steps into a Showcraft-built licensed character in Anaheim is a W-2 employee with workers' comp and general liability coverage. COIs name your brand and the activation venue. In California, the structure is fully AB-5 / AB-2257 compliant.
Hire ip licensing & custom characters in Anaheim today. on demand.
Tell us what you're putting on. Quote in minutes, talent on-site in days. No phone tree.