Showcraft
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Character Experiences · Newport Beach

Hire ip licensing & custom characters
in Newport Beach.

We design and develop a custom character (with story, voice, and look) that your brand can deploy across multiple events and seasons.

OC corporate character work runs heaviest at Anaheim Resort District activations (where a portion of our character roster has prior Disneyland Resort and Universal training), Fashion Island and South Coast Plaza retail openings that want a branded mascot to anchor the crowd, and themed performers for murder mysteries and immersive corporate events at Newport and Irvine venues. Brand marketing teams use our characters for retail launches, family days hosted by employer brands, and themed corporate parties. Our OC character pool understands resort-district operational standards — character integrity, gesture, gait, and the boundary between IP-safe brand performance and trademarked properties. 100% W-2, AB-5 and AB-2257 compliant.

Showcraft serves Newport Beach and the surrounding CA area with 100% W-2 talent, full insurance, and senior captains on every event. Newport Beach is OC's luxury anchor — Fashion Island for premium retail launches, the Newport Beach Country Club for golf-tournament hospitality, harbor-front yacht charters for executive offsites, and the Pelican Hill / Resort at Pelican Hill for white-glove corporate experiences. We staff brand ambassadors and check-in hosts for Fashion Island flagship openings, yacht-charter hospitality crews for the Balboa Bay Resort, sponsor-zone teams for the Hoag Classic on the PGA Tour Champions calendar, and red-carpet greeters for events at the Lido House and Pelican Hill. Our Newport roster skews high-polish — comfortable with luxury clientele, bilingual EN/ES, and trained for the yacht-and-resort operational realities. All staff are 100% W-2 and AB-5 compliant.

  • IP Licensing & Custom Characters dispatched anywhere in Newport Beach
  • 100% W-2 staff (CA AB-5 / AB-2257 compliant)
  • Comprehensive GL + workers' comp on every event
  • COI naming your venue and additional insureds
  • Captain on-site for events with 6+ staff
Venues we staff · Newport Beach

IP Licensing & Custom Characters at Newport Beach venues we know.

Fashion Island
FAQ · IP LICENSING & CUSTOM CHARACTERS in NEWPORT BEACH

Questions Newport Beach buyers ask about ip licensing & custom characters.

What does IP licensing mean at Showcraft for a Newport Beach brand?+

We design and develop an original character — costume, story, voice, look — that your brand owns and can deploy across multiple events and seasons in Newport Beach and beyond. Think of it as a recurring mascot with story DNA: the same character shows up at activations across Orange County and builds equity over time.

What's the timeline for a custom character build for a Newport Beach brand?+

Full builds (concept, design, costume fabrication, performer casting, and rehearsal) run 8-16 weeks depending on complexity. Once built, the character can deploy to activations in Newport Beach and across Orange County with standard 2-3 week lead times for individual bookings.

Do we own the IP after Showcraft develops the Newport Beach character?+

Yes — full IP ownership transfers to your brand on delivery. Showcraft maintains the costume, casting, and performer rotations, and you can deploy the character across any market we serve, including Newport Beach and Orange County. Licensing terms are spelled out in the build agreement.

Are the performers behind your licensed characters in Newport Beach W-2 employees?+

Yes. Every performer who steps into a Showcraft-built licensed character in Newport Beach is a W-2 employee with workers' comp and general liability coverage. COIs name your brand and the activation venue. In California, the structure is fully AB-5 / AB-2257 compliant.

READY WHEN YOU ARE

Hire ip licensing & custom characters in Newport Beach today. on demand.

Tell us what you're putting on. Quote in minutes, talent on-site in days. No phone tree.