Hire ip licensing & custom characters
in Hollywood.
We design and develop a custom character (with story, voice, and look) that your brand can deploy across multiple events and seasons.
Corporate character work in LA splits across three lanes — branded mascots at retail openings on Rodeo Drive and the Grove, costumed characters at brand family days for studio and agency clients, and themed performers (period actors, sci-fi, noir) for murder mysteries and immersive corporate experiences across DTLA and Hollywood. Showcraft's LA character roster overlaps with our working-actor pool: SAG-AFTRA performers comfortable in costume, on camera, and in front of executive audiences. Brand marketing teams at studios, CPG companies, and Westside tech book us for activations where a mascot or themed performer needs to actually perform — not just stand there. 100% W-2, AB-5 and AB-2257 compliant.
Showcraft serves Hollywood and the surrounding CA area with 100% W-2 talent, full insurance, and senior captains on every event. Hollywood is the premiere capital — Dolby Theatre Oscar productions, TCL Chinese Theatre red carpets, and brand activations along Sunset and Hollywood Boulevard run year-round and peak hard during awards season. We staff red-carpet greeters and ticket takers for premieres at the Dolby and TCL, brand-activation crews for Sunset Strip experiential pop-ups, bottle-service-trained event hosts for Avalon Hollywood and Catch, and on-camera correspondents for press-junket overflow. Our Hollywood roster overlaps directly with our working-actor pool — many of our hosts are SAG-AFTRA and Equity, comfortable on camera, and trained for the security and confidentiality realities of premiere weeks. Every staff member is 100% W-2 and AB-5 compliant.
- IP Licensing & Custom Characters dispatched anywhere in Hollywood
- 100% W-2 staff (CA AB-5 / AB-2257 compliant)
- Comprehensive GL + workers' comp on every event
- COI naming your venue and additional insureds
- Captain on-site for events with 6+ staff
IP Licensing & Custom Characters at Hollywood venues we know.
Other character experiences we offer in Hollywood.
IP Licensing & Custom Characters in nearby cities:
Questions Hollywood buyers ask about ip licensing & custom characters.
What does IP licensing mean at Showcraft for a Hollywood brand?+
We design and develop an original character — costume, story, voice, look — that your brand owns and can deploy across multiple events and seasons in Hollywood and beyond. Think of it as a recurring mascot with story DNA: the same character shows up at activations across Los Angeles and builds equity over time.
What's the timeline for a custom character build for a Hollywood brand?+
Full builds (concept, design, costume fabrication, performer casting, and rehearsal) run 8-16 weeks depending on complexity. Once built, the character can deploy to activations in Hollywood and across Los Angeles with standard 2-3 week lead times for individual bookings.
Do we own the IP after Showcraft develops the Hollywood character?+
Yes — full IP ownership transfers to your brand on delivery. Showcraft maintains the costume, casting, and performer rotations, and you can deploy the character across any market we serve, including Hollywood and Los Angeles. Licensing terms are spelled out in the build agreement.
Are the performers behind your licensed characters in Hollywood W-2 employees?+
Yes. Every performer who steps into a Showcraft-built licensed character in Hollywood is a W-2 employee with workers' comp and general liability coverage. COIs name your brand and the activation venue. In California, the structure is fully AB-5 / AB-2257 compliant.
Hire ip licensing & custom characters in Hollywood today. on demand.
Tell us what you're putting on. Quote in minutes, talent on-site in days. No phone tree.