Hire ip licensing & custom characters
in Santa Monica.
We design and develop a custom character (with story, voice, and look) that your brand can deploy across multiple events and seasons.
Corporate character work in LA splits across three lanes — branded mascots at retail openings on Rodeo Drive and the Grove, costumed characters at brand family days for studio and agency clients, and themed performers (period actors, sci-fi, noir) for murder mysteries and immersive corporate experiences across DTLA and Hollywood. Showcraft's LA character roster overlaps with our working-actor pool: SAG-AFTRA performers comfortable in costume, on camera, and in front of executive audiences. Brand marketing teams at studios, CPG companies, and Westside tech book us for activations where a mascot or themed performer needs to actually perform — not just stand there. 100% W-2, AB-5 and AB-2257 compliant.
Showcraft serves Santa Monica and the surrounding CA area with 100% W-2 talent, full insurance, and senior captains on every event. Santa Monica is the Westside's beach-meets-tech anchor — Silicon Beach offsites for Snap, Activision, and Riot Games, Third Street Promenade retail activations, and Pier-front festival sampling all share the same dispatch. We staff brand ambassadors and demo teams for tech product launches along the Olympic and Colorado corridors, beachside activations at the Annenberg Community Beach House and Pier, lead-capture and registration for corporate offsites at Loews and the Fairmont Miramar, and family-day production at Tongva Park. Our Santa Monica roster is built for the beach-day operational reality — uniform options for marine layer chill or coastal sun, captain-led shade rotations, and bilingual EN/ES talent for the broader LA Westside audience. All staff are 100% W-2 and AB-5 compliant.
- IP Licensing & Custom Characters dispatched anywhere in Santa Monica
- 100% W-2 staff (CA AB-5 / AB-2257 compliant)
- Comprehensive GL + workers' comp on every event
- COI naming your venue and additional insureds
- Captain on-site for events with 6+ staff
IP Licensing & Custom Characters at Santa Monica venues we know.
Other character experiences we offer in Santa Monica.
IP Licensing & Custom Characters in nearby cities:
Questions Santa Monica buyers ask about ip licensing & custom characters.
What does IP licensing mean at Showcraft for a Santa Monica brand?+
We design and develop an original character — costume, story, voice, look — that your brand owns and can deploy across multiple events and seasons in Santa Monica and beyond. Think of it as a recurring mascot with story DNA: the same character shows up at activations across Los Angeles and builds equity over time.
What's the timeline for a custom character build for a Santa Monica brand?+
Full builds (concept, design, costume fabrication, performer casting, and rehearsal) run 8-16 weeks depending on complexity. Once built, the character can deploy to activations in Santa Monica and across Los Angeles with standard 2-3 week lead times for individual bookings.
Do we own the IP after Showcraft develops the Santa Monica character?+
Yes — full IP ownership transfers to your brand on delivery. Showcraft maintains the costume, casting, and performer rotations, and you can deploy the character across any market we serve, including Santa Monica and Los Angeles. Licensing terms are spelled out in the build agreement.
Are the performers behind your licensed characters in Santa Monica W-2 employees?+
Yes. Every performer who steps into a Showcraft-built licensed character in Santa Monica is a W-2 employee with workers' comp and general liability coverage. COIs name your brand and the activation venue. In California, the structure is fully AB-5 / AB-2257 compliant.
Hire ip licensing & custom characters in Santa Monica today. on demand.
Tell us what you're putting on. Quote in minutes, talent on-site in days. No phone tree.