Hire ip licensing & custom characters
in Los Angeles.
We design and develop a custom character (with story, voice, and look) that your brand can deploy across multiple events and seasons.
Corporate character work in LA splits across three lanes — branded mascots at retail openings on Rodeo Drive and the Grove, costumed characters at brand family days for studio and agency clients, and themed performers (period actors, sci-fi, noir) for murder mysteries and immersive corporate experiences across DTLA and Hollywood. Showcraft's LA character roster overlaps with our working-actor pool: SAG-AFTRA performers comfortable in costume, on camera, and in front of executive audiences. Brand marketing teams at studios, CPG companies, and Westside tech book us for activations where a mascot or themed performer needs to actually perform — not just stand there. 100% W-2, AB-5 and AB-2257 compliant.
Showcraft serves Los Angeles and the surrounding CA area with 100% W-2 talent, full insurance, and senior captains on every event. Los Angeles runs more brand activations per week than any other US market — and it shows in our calendar. We staff Hollywood premieres on Sunset, Westside tech offsites in Santa Monica and Culver City, DTLA stadium activations at Crypto.com Arena and BMO, festival sampling on the Strand, and retail openings from Rodeo Drive to the Arts District. Our LA roster runs 600+ deep, with working actors, on-camera hosts, and bilingual ES brand ambassadors who know how to read a Sunset crowd vs. a Calabasas family day. Every staff member is 100% W-2 — AB-5 / AB-2257 compliant — so LA County procurement teams can book without the misclassification headache.
- IP Licensing & Custom Characters dispatched anywhere in Los Angeles
- 100% W-2 staff (CA AB-5 / AB-2257 compliant)
- Comprehensive GL + workers' comp on every event
- COI naming your venue and additional insureds
- Captain on-site for events with 6+ staff
IP Licensing & Custom Characters at Los Angeles venues we know.
Other character experiences we offer in Los Angeles.
IP Licensing & Custom Characters in nearby cities:
Questions Los Angeles buyers ask about ip licensing & custom characters.
What does IP licensing mean at Showcraft for a Los Angeles brand?+
We design and develop an original character — costume, story, voice, look — that your brand owns and can deploy across multiple events and seasons in Los Angeles and beyond. Think of it as a recurring mascot with story DNA: the same character shows up at activations across Los Angeles and builds equity over time.
What's the timeline for a custom character build for a Los Angeles brand?+
Full builds (concept, design, costume fabrication, performer casting, and rehearsal) run 8-16 weeks depending on complexity. Once built, the character can deploy to activations in Los Angeles and across Los Angeles with standard 2-3 week lead times for individual bookings.
Do we own the IP after Showcraft develops the Los Angeles character?+
Yes — full IP ownership transfers to your brand on delivery. Showcraft maintains the costume, casting, and performer rotations, and you can deploy the character across any market we serve, including Los Angeles and Los Angeles. Licensing terms are spelled out in the build agreement.
Are the performers behind your licensed characters in Los Angeles W-2 employees?+
Yes. Every performer who steps into a Showcraft-built licensed character in Los Angeles is a W-2 employee with workers' comp and general liability coverage. COIs name your brand and the activation venue. In California, the structure is fully AB-5 / AB-2257 compliant.
Hire ip licensing & custom characters in Los Angeles today. on demand.
Tell us what you're putting on. Quote in minutes, talent on-site in days. No phone tree.