Hire ip licensing & custom characters
in Burbank.
We design and develop a custom character (with story, voice, and look) that your brand can deploy across multiple events and seasons.
Corporate character work in LA splits across three lanes — branded mascots at retail openings on Rodeo Drive and the Grove, costumed characters at brand family days for studio and agency clients, and themed performers (period actors, sci-fi, noir) for murder mysteries and immersive corporate experiences across DTLA and Hollywood. Showcraft's LA character roster overlaps with our working-actor pool: SAG-AFTRA performers comfortable in costume, on camera, and in front of executive audiences. Brand marketing teams at studios, CPG companies, and Westside tech book us for activations where a mascot or themed performer needs to actually perform — not just stand there. 100% W-2, AB-5 and AB-2257 compliant.
Showcraft serves Burbank and the surrounding CA area with 100% W-2 talent, full insurance, and senior captains on every event. Burbank is the operational center of Hollywood's media industry — Warner Bros., Disney, NBCUniversal, and Nickelodeon all run their largest production campuses here, plus the Bob Hope Airport corridor anchors a real corporate event calendar. We staff brand teams and lead-capture for studio screenings at Warner Bros. and Disney, demo crews for media-tech offsites, family-day production at Walt Disney Studios and NBCU, and on-camera correspondents for press junkets at the Burbank hotel cluster. Our Burbank roster overlaps directly with our working-actor pool — most talent is SAG-AFTRA, comfortable on camera, and briefed on studio confidentiality and photo policy. Bilingual EN/ES across all roles. All staff are 100% W-2 and AB-5 compliant.
- IP Licensing & Custom Characters dispatched anywhere in Burbank
- 100% W-2 staff (CA AB-5 / AB-2257 compliant)
- Comprehensive GL + workers' comp on every event
- COI naming your venue and additional insureds
- Captain on-site for events with 6+ staff
Other character experiences we offer in Burbank.
IP Licensing & Custom Characters in nearby cities:
Questions Burbank buyers ask about ip licensing & custom characters.
What does IP licensing mean at Showcraft for a Burbank brand?+
We design and develop an original character — costume, story, voice, look — that your brand owns and can deploy across multiple events and seasons in Burbank and beyond. Think of it as a recurring mascot with story DNA: the same character shows up at activations across Los Angeles and builds equity over time.
What's the timeline for a custom character build for a Burbank brand?+
Full builds (concept, design, costume fabrication, performer casting, and rehearsal) run 8-16 weeks depending on complexity. Once built, the character can deploy to activations in Burbank and across Los Angeles with standard 2-3 week lead times for individual bookings.
Do we own the IP after Showcraft develops the Burbank character?+
Yes — full IP ownership transfers to your brand on delivery. Showcraft maintains the costume, casting, and performer rotations, and you can deploy the character across any market we serve, including Burbank and Los Angeles. Licensing terms are spelled out in the build agreement.
Are the performers behind your licensed characters in Burbank W-2 employees?+
Yes. Every performer who steps into a Showcraft-built licensed character in Burbank is a W-2 employee with workers' comp and general liability coverage. COIs name your brand and the activation venue. In California, the structure is fully AB-5 / AB-2257 compliant.
Hire ip licensing & custom characters in Burbank today. on demand.
Tell us what you're putting on. Quote in minutes, talent on-site in days. No phone tree.