Hire ip licensing & custom characters
in Downtown LA.
We design and develop a custom character (with story, voice, and look) that your brand can deploy across multiple events and seasons.
Corporate character work in LA splits across three lanes — branded mascots at retail openings on Rodeo Drive and the Grove, costumed characters at brand family days for studio and agency clients, and themed performers (period actors, sci-fi, noir) for murder mysteries and immersive corporate experiences across DTLA and Hollywood. Showcraft's LA character roster overlaps with our working-actor pool: SAG-AFTRA performers comfortable in costume, on camera, and in front of executive audiences. Brand marketing teams at studios, CPG companies, and Westside tech book us for activations where a mascot or themed performer needs to actually perform — not just stand there. 100% W-2, AB-5 and AB-2257 compliant.
Showcraft serves Downtown LA and the surrounding CA area with 100% W-2 talent, full insurance, and senior captains on every event. Downtown LA has become the densest pocket of corporate event activity in Southern California — LA Convention Center for major trade shows (E3 alumni events, Anime Expo, LA Auto Show), Crypto.com Arena and BMO Stadium for sports activations, the Arts District for retail flagship openings, and Grand Park for civic-scale brand experiences. We staff exhibitor booths and lead-capture for Convention Center shows, sponsor zones at Crypto.com Arena and BMO, brand activations along the Broadway and Spring Street corridors, and family-day production at Grand Park. Roster is heavily bilingual EN/ES with strong Korean (Koreatown adjacent) and Mandarin pools. All staff are 100% W-2 and AB-5 compliant.
- IP Licensing & Custom Characters dispatched anywhere in Downtown LA
- 100% W-2 staff (CA AB-5 / AB-2257 compliant)
- Comprehensive GL + workers' comp on every event
- COI naming your venue and additional insureds
- Captain on-site for events with 6+ staff
IP Licensing & Custom Characters at Downtown LA venues we know.
Other character experiences we offer in Downtown LA.
IP Licensing & Custom Characters in nearby cities:
Questions Downtown LA buyers ask about ip licensing & custom characters.
What does IP licensing mean at Showcraft for a Downtown LA brand?+
We design and develop an original character — costume, story, voice, look — that your brand owns and can deploy across multiple events and seasons in Downtown LA and beyond. Think of it as a recurring mascot with story DNA: the same character shows up at activations across Los Angeles and builds equity over time.
What's the timeline for a custom character build for a Downtown LA brand?+
Full builds (concept, design, costume fabrication, performer casting, and rehearsal) run 8-16 weeks depending on complexity. Once built, the character can deploy to activations in Downtown LA and across Los Angeles with standard 2-3 week lead times for individual bookings.
Do we own the IP after Showcraft develops the Downtown LA character?+
Yes — full IP ownership transfers to your brand on delivery. Showcraft maintains the costume, casting, and performer rotations, and you can deploy the character across any market we serve, including Downtown LA and Los Angeles. Licensing terms are spelled out in the build agreement.
Are the performers behind your licensed characters in Downtown LA W-2 employees?+
Yes. Every performer who steps into a Showcraft-built licensed character in Downtown LA is a W-2 employee with workers' comp and general liability coverage. COIs name your brand and the activation venue. In California, the structure is fully AB-5 / AB-2257 compliant.
Hire ip licensing & custom characters in Downtown LA today. on demand.
Tell us what you're putting on. Quote in minutes, talent on-site in days. No phone tree.