Hire ip licensing & custom characters
in Glendale.
We design and develop a custom character (with story, voice, and look) that your brand can deploy across multiple events and seasons.
Corporate character work in LA splits across three lanes — branded mascots at retail openings on Rodeo Drive and the Grove, costumed characters at brand family days for studio and agency clients, and themed performers (period actors, sci-fi, noir) for murder mysteries and immersive corporate experiences across DTLA and Hollywood. Showcraft's LA character roster overlaps with our working-actor pool: SAG-AFTRA performers comfortable in costume, on camera, and in front of executive audiences. Brand marketing teams at studios, CPG companies, and Westside tech book us for activations where a mascot or themed performer needs to actually perform — not just stand there. 100% W-2, AB-5 and AB-2257 compliant.
Showcraft serves Glendale and the surrounding CA area with 100% W-2 talent, full insurance, and senior captains on every event. Glendale anchors the east San Fernando Valley event market — The Americana at Brand and Glendale Galleria pull a steady run of retail flagship openings, the Alex Theatre hosts cultural and corporate productions, and the DreamWorks Animation campus drives a media-adjacent offsite calendar. We staff brand ambassadors and demo teams for Americana retail launches, check-in hosts and registration for corporate offsites at the Glendale hotel cluster, and red-carpet greeters for events at the Alex Theatre. Roster runs bilingual EN/ES with one of our strongest Armenian-speaking pools — non-negotiable for a city where roughly 30% of residents are of Armenian descent. All staff are 100% W-2 and AB-5 compliant.
- IP Licensing & Custom Characters dispatched anywhere in Glendale
- 100% W-2 staff (CA AB-5 / AB-2257 compliant)
- Comprehensive GL + workers' comp on every event
- COI naming your venue and additional insureds
- Captain on-site for events with 6+ staff
IP Licensing & Custom Characters at Glendale venues we know.
Other character experiences we offer in Glendale.
IP Licensing & Custom Characters in nearby cities:
Questions Glendale buyers ask about ip licensing & custom characters.
What does IP licensing mean at Showcraft for a Glendale brand?+
We design and develop an original character — costume, story, voice, look — that your brand owns and can deploy across multiple events and seasons in Glendale and beyond. Think of it as a recurring mascot with story DNA: the same character shows up at activations across Los Angeles and builds equity over time.
What's the timeline for a custom character build for a Glendale brand?+
Full builds (concept, design, costume fabrication, performer casting, and rehearsal) run 8-16 weeks depending on complexity. Once built, the character can deploy to activations in Glendale and across Los Angeles with standard 2-3 week lead times for individual bookings.
Do we own the IP after Showcraft develops the Glendale character?+
Yes — full IP ownership transfers to your brand on delivery. Showcraft maintains the costume, casting, and performer rotations, and you can deploy the character across any market we serve, including Glendale and Los Angeles. Licensing terms are spelled out in the build agreement.
Are the performers behind your licensed characters in Glendale W-2 employees?+
Yes. Every performer who steps into a Showcraft-built licensed character in Glendale is a W-2 employee with workers' comp and general liability coverage. COIs name your brand and the activation venue. In California, the structure is fully AB-5 / AB-2257 compliant.
Hire ip licensing & custom characters in Glendale today. on demand.
Tell us what you're putting on. Quote in minutes, talent on-site in days. No phone tree.